Research And Planning: Analysis of teaser trailer 1

The beginning of the trailer starts off showing people actually watching the trailer, which targets the audience massively as they can watch the reactions of the on-screen audience and make assumptions about the quality of the film. The audience react by jumping, huddling together and screaming, creating a synergy around the film.
The trailer uses the montage effect, as it shows clips of the film, then reaction shots of the audience, reinforcing the impact of the film. This is particularly noticeable at 1.28, as the non-diegetic music coincides with the flashes of the audience, reinforcing the horror.
The characters in the trailer are all portrayed as 'normal' average people, you can tell this from the costumes they are wearing, which are everyday casual clothes, their accent and dialect portrays an ordinary person also. The woman is portrayed as the 'damsel in distress,' which is perhaps gender bias, yet is also a convention of horror films.
The majority of the slide transitions are straight cuts, yet there is a jump cut (1.25) to represent the fear and horror, and to reinforce the paranormal activities that are happening.
There are many typical conventions in this trailer, for example:
- the dramatic non-diegetic music
- the montage effect
- the low key lighting
- spooky things happening at the night time, pathetic falacy.