There are many ways in which this film poster (left) suggests the genre of horror.The expression of fear on the characters face, the dark colours (black, grey, red) and the fire at the bottom all have connotations of 'evil.'
Narrative:
The story this poster displays is a female main character being pulled down by some sinister looking hands to a place that we know from the masthead is hell. This idea is definately a convention of the horror genre, as it reflects a good vs evil vibe.
Anaylsis:
High-key lighting is used, which differs from the typical low-key horror convention. I think it is used as there is fire used in the imagery, and also to illumiate the characters face so the expression is visable, also to display the hands of the hell minions more clearly. There is much more colour in the main image than the background. which has a black and white/sepia effect. I think this gives a creepier effect as it looks dark and mysterious, another horror convention. The straight on angle of the photograph suggests to the audience that they are the same as the character i.e they are everyday human beings.
The layout is fairy simple, as there is a background image, a main image at the front, a masthead, a subheading and the names of the creators. It is probably slightly more complicated than the film poster shown (right) as there is no background image, just the main image. The poster (above) is aimed at adults and perhaps people aged fifteen and over, as it shows no signs of violence. It is not appropriate for children, as the picture suggests scenes of a frightening nature, also the title 'Drag me to Hell' suggests the same.
There could be hints of sexism in the representation of the female character displayed, as it reflects the typical 'damsel in distress' idea associated with gender bias. It also shows the villians as non-human beings, as they are rising out of hell to take the character.
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