Research and Planning: Magazine Anaylsis

Empire Magazine (picture left) is a well established film magazine. I like the layout of the components such as the masthead, content and main feature (picture of Harry Potter) I think that the arrangement of the content allows room for the picture to stand out. The colour scheme seems to be red, white, yellow and possibly blue (underneath 'massive preview special.) In my opinion, the white and yellow are fine, but the red differentiates somewhat with the rest of the colours on the page, as the only red on screen in the masthead. However, this use of colour makes the masthead stand out, so you can clearly see the name of the magazine.
I think this particular magazine is aimed at audiences 16+, as there is nothing about the colour scheme or font that would suggest it was for children. Also, words used such as 'bloody' would not suggest a child's magazine as children are considered not to say 'curse words' such as this.

'Jade Screen' (below) is probably less well known than empire, yet I believe the overall appearance in somewhat more professional. The colour scheme is red white and black, which reflects the mood of the main image quite well. The layout of Jade Screen is more simplistic than Empire, as there are no defined columns. The magazine content is squashed into a small box at the very bottom of the cover, separated from the main feature by a border. I do not like this, as it's very hard to see what is actually in the magazine, and at an initial glance, I couldn't see the list of content. I prefer the layout of Empire, as it looks far more structured, and Jade Screen looks more like a film poster than a film magazine. I like the quality of the main photograph, it looks very professional even though it is clearly edited, the vibrancy contrasts greatly to the black background and it's very eye-catching. I also like the font of the masthead, as it's not too simplistic, but not to extravagant.

I would say that the audience for this magazine, is again 16+ as none of the colour schemes or fonts suggest that anything in this magazine is for children.